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Design Research Dissertation / Final Compilation

22/09/25 - 10/01/2026 (Week 1 - Week 16)
Design Research Dissertation DIS60304 / Bachelor in Design (Hons) in Creative Media / Taylor's University
Anggia Tsani Rachmadiyanti, (0368487)
Specialisation: Graphic Design
Lecturer: Dr Noorhayati Saad

 CONTENT LIST 

Fig. 1 - Final Task 1 Draft Dissertation PDF

Fig. 1.1 - Turnitin Report, Draft Dissertation PDF


 Task 2 - E-Publication Visual Design: 

Fig. 2 - Task 2 Moodboard, Plan and Ideas, PDF

Fig. 3 - Final E-Publication Flip Book


Fig. 4 - Final E-Publication Book, PDF Spreads Version


 Task 3 - Final Dissertation 

Fig. 5 - Final Dissertation, PDF

Fig. 6 - Final Dissertation, PDF Turnitin Report


 Task 4 - KREATE Journal Article 

Fig. 7 - Final Journal Article Publication KREATE, PDF

 Weekly Feedback & Progress Reflection Sheet:

Fig. 8 - Weekly Feedback Sheet, PDF

 Final DRD Reflection: 

Experience:

This Design Research Dissertation module was one of the most challenging yet meaningful modules I have undertaken during my university studies. In this module, we were required to finalise our dissertation based on the research methodology developed in the previous semester. My chosen topic focused on examining how different typeface styles and font weights influence consumers’ perceived quality of potato chips.

As this was my first time writing a full dissertation, the process felt overwhelming at the beginning. I had to revise and refine a large portion of my previous methodology writing, ensuring that the content was more detailed, academically sound, and appropriately paraphrased to avoid Turnitin flagging it as AI-generated. This required significant effort, time, and patience, as I needed to carefully reword sections while maintaining clarity and academic integrity.

Despite these challenges, the continuous guidance and constructive feedback from my lecturer, Dr. Noorhayati Saad, played a crucial role in helping me improve my work. Her feedback during each class helped me identify weaknesses in my writing structure, argument development, and academic tone. Although my dissertation may not be perfect, I was able to see clear improvement in my writing and research confidence throughout the semester.

Observations:

Through this module, I observed that academic research writing requires a much higher level of discipline, clarity, and consistency compared to design-based coursework. Unlike practical design projects, the dissertation demanded strong justification, critical analysis, and careful referencing at every stage. I also realised how important it is to communicate design research in a structured and logical manner, especially when translating visual design concepts, such as typography, into written academic arguments.

For the extension task, we were required to create an e-journal visual publication based on our final dissertation using Adobe InDesign. This task allowed me to reconnect with my design skills, and it became the most enjoyable part of the module. I enjoyed experimenting with typography, layout, and formatting, ensuring that the visual design aligned with my research topic on typeface styles. This task helped me understand how academic research can be transformed into an engaging and visually appealing publication without losing its academic value.

However, the KREATE journal article task was particularly challenging. We were required to select one specific focus from our dissertation and condense it into a structured journal article with strict word limits. This required me to critically decide what content was most important and remove less essential information. The process of simplifying and refining my writing while maintaining academic depth was difficult but necessary.

Findings:

Overall, this module helped me develop a deeper understanding of design research, academic writing, and the relationship between theory and practice. I learned that typography is not only a visual design element but also a powerful tool that influences consumer perception and decision-making. Through my research, I gained confidence in analysing design elements from a research-driven perspective rather than relying solely on aesthetic judgment. Additionally, the experience taught me the importance of revision, feedback, and perseverance in academic work. While the process was stressful and demanding, it strengthened my research skills, critical thinking, and ability to articulate design concepts academically.

The combination of dissertation writing, e-journal design, and journal article preparation allowed me to apply both my research and design skills holistically. This module has ultimately prepared me for future research-based projects and reinforced my interest in design research within the field of packaging and typography.


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