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Minor Project

22/09/25 - 2/1/2026 (Week 1 - Week 15)
Minor Project PRJ62204 / Bachelor in Design (Hons) in Creative Media / Taylor's University
Anggia Tsani Rachmadiyanti, (0368487)



 CONTENT LIST 

  • Module Brief
  • Submission Links
  • Project Client Brief - New food New life
  • Project Progress (Weekly)
    • Empathy
    • Define
    • Ideation
    • Prototype
    • Testing
  • Final Prototype
    • Website - Mobile & Desktop
    • DIY Fun Coconut Snack Kit Box
    • Mascots
    • Social Media Promotional Feed posts
  • Final Compiled Presentation Slides
  • Feedback
  • Final Reflection

Module Brief

Links:
  1. Link to our FigJam (Weekly Jamboard Progress)
  2. Link to our Minor Group Google Drive

Submission Links:

Fig. 1 - All Submission Links, PDF

    Project Client Brief (WellB & Cocokami)
      Fig. 1.1 - Project #6 Brief, Cocokami, PDF

    Weekly Progress:

    (All detailed and complete data & progress are all documented in order of design thinking stage in the FigJam board. This blog is only a brief summary...)

    LINKS - 

    Week 1 - 
    • In week 1 we were introduced first about what minor is all about. We were introduced to HypeFlex learning in mytimes as well.
    • By the end of week 1, we had to already form a group of mixed specialisation from 6-7 people per group
    Here are my group members:

    1. Anggia Tsani Rachmadiyanti (0368487) - Graphic Design (leader)
    2. Chang Wing (0367807) - UI/UX
    3. Daphne Lai Yu Cheng (0366380) - UI/UX
    4. Leong Hui Xuan (0365793) - Entertainment Design
    5. Emily Ong Su Yu (0365304) - UI/UX
    6. Zenab Asif Akberali (0344694) - Animation

    Fig. 2 - Grouping list
    Here are some notes:
    • Our group need to have students from different disciplines
    • We need to help the clients to research and propose a solution
    • Our group can have max of 3 ui/ux students.
    • Our final presentation may not be following the timetable as we need to align with our client timing too
    • There will be peer evaluation at the end of the project
    • We also made our first google docs for our first initial research as a group on cocokami and its needs and challenges here: Link to Docs
    Week 2 - 
    • In week 2 each group had to pick one of the given choices for the project/client to work on. It was first come first serve, so Huixuan first notified us about it on our  whatsapp group. And then my group meet up and discussed with each other.
    • After reading all the project briefs, we decided to choose WellB & Cocokami since it sounded really interesting and it is linked to food innovation.
    Fig. 2.1 - Choosing Our brief as a group, evidence
    • In class, Dr.Wong showed us a sample of how the previous students planned their progress using Figma / Miro. She also went through each of the projects brief one with the whole class.
    • After class, my team shared together a Figma Jam board to place all our ideas and progress there, but before, we drafted everything in Docs first so that it is neater. We did researches first about the company :
    Docs for our Initital Research:

    Fig. 2.2 - Initial Research on Cocokami background, Week 1-3

    Week 3 - 
    • In week 3 we first met our client and had a meeting with them to gain a clearer understanding of their mission, and goals, as well as asking them what they actually need us to improve for them.
    • Ms Chong YouLe, who is the owner and founder of Cocokami and WellB came to class and gave us many snack and drink sample from them, as well as explaining about everything Cocokami does or offer and what their mission is.
    • During this meeting session, our group noted down a lot of important things such as their challenges, needs, goals and what makes their coconut really healthy, including the process of making the drinks.

    Fig. 3.1 - 1st client meeting with Ms Youle Photos

    Fig. 3.2 - 1st client meeting with Ms Youle Photos

    Fig. 3.3 - 1st client meeting with Ms Youle Photos

    Fig. 3.4 - 1st client meeting with Ms Youle Photos
    Fig. 3.5 - Cocokami's 3 main target audience

    Notes from Ms Youle:

    • The business started from ugly coconuts, so their first goal was to save ugly coconuts because even though they look ugly outside, inside of the coconut has really fresh and good taste.


    • “Kami” means god in Japanese so Coconut God. But Kami in malay is ‘Us’.

    • They first started with “WB fresh” coconut brand before starting WellB.

    • Ugly coconuts are rejected so they are saving ugly nuts

    • They don't judge the coconut by how it looks like because they taste good inside

    • During rainy season, yield will go up


    • She stated that Cocokami’s product all have no added preservatives or sugar unlike drinks such as 100 Plus especially during tournaments.


    • After 2 weeks plucked from the tree, the coconut get rotten already.


    • They up cycled coconuts to: Jelly, pudding, drink, beverages, meat,etc.


    • They try to prolong the shelf life of the coconut products


    • People don’t take much fiber today, especially kids, so they want to make coconut snacks/drinks, desserts which have no preservatives to help solve this issue, since coconuts have a lot of fiber.


    • They are already exporting to Hongkong & Singapore but very little.


    • They only have ready to cook coconut food but not ready to eat They stop their e shop during covid.


    • Their coconut drinks have a 45 days shelf live .

      • They achieve this by using high pressure processing 450 megapascals - increase price by 35%

      • It is cold pressed so it doesn't destroy nutrients and taste

      • High heat treatment

      • There’s still active microbes inside

      • Water drink need to be in 4 degree chilled in 45 days 

      • They also produce passion fruit and fresh lemon tea drink to boost sales, but the main drink is still coconut.

      • Has 80 hectares 240 000 acres. 1 acres = 1000 coconuts


    • Fried coconut come from by product of the water, the flesh of the coconut.

    • They transfer into high fiber plant based meat to make the coconut strips

    • Why expensive? -> because of the clean label, no added sugar or preservatives

    • Target audience = gym players, mothers, health concerned fitness audience so usually moms would want to feed their children healthy food.

        • Coconut meat: ladies 35 yo and above. 45-50 yrs old for plant based meat.
        • Vegan can be interested in trying this coconut meat.
    Week 4 - 
    • In week 4 we delegated and did all our interviews for 3 of the persona category:
    • - Sports enthusiast - 3 interviewee
    • - Mothers - 3 interviewees
    • - Vegan/vegetarian - 3 interviewees
    • After interviewing, we went to Figjam and listed down the keywords for each of the personas and circled which one is the most important and common needs & wants
    • We sorted all the points in our affinity diagram
    • We then came up with the problem statement 
    • We also noted down the shared problems among all the groups
    Interview Responses QnA PDF:

    Fig. 4.1 - Interview Responses, PDF

    Link to transcripts:


    Fig. 4.2 - Highlighting keywords of the interview transcripts on Figjam

    Fig. 4.3 - Clustering keywords from each user interview

    STAGE 2 - DEFINE:

    Week 5 - 
    • In week 5 we started and worked on the canva slides for task 1 proposal for Cocokami where we put our Empathy & Define stages.
    • We had a lot of google meetings online as a group and delegated tasks on who to do which slide 
    • We also made 3 user persona based on all the interviewees for each target group.
    Some Screenshot progress on Figma (empathy & define):

    Fig. 5.1 - screenshot of the exclusion & inclusion criterias

    Fig. 5.2 - User research findings process on figjam board

    Fig. 5.3 - User research findings process on figjam board

    Week 6 - 
    • In week 6 we finished and submitted our slides for Task 1 Proposal as well as finishing the Empathy and Define stage in the Figma.
    • However, this task 1 proposal below is not the final slides as later on we will still be modifying it in task 2 and final task:
    Final Task 1 Proposal Slides PDF:

    Fig. 6.1- Task 1 Submission (draft, not final & will be enhanced later on)
    • While waiting for week 7, all of our group members made sticky notes in Figjam board just to dump our ideas that we have, which maybe later on we can use for prototype and ideation...
    Fig. 6.2 - Idea brainsorm as a group on figjam sticky notes

    STAGE 3 - IDEATION:

    Week 7 (Start of Ideation) 
    • In week 7 class, Dr Wong gave us all an activity for each table to do the Crazy 8 on an A4 paper divided into 8 boxes. Each person per group must do it
    • Each os us individually had to sketch, dump/write any 8 ideas on the paper that pops out of our head in just 8 minutes. We cannot use or open our phone or talk with anyone while doing it.
    • The Crazy Eights exercise is a highly effective brainstorming and design thinking method used to rapidly generate a wide variety of ideas or solutions for a specific problem
    Fig. 7.0 - Crazy 8 ideation activity in class


    Fig. 7.1 - Crazy 8 ideation activity in class

    Fig. 7.2 - each of our crazy 8 in Figma elaborations
    • After the class, each of us 6 members in the group took a picture and pasted each of our crazy 8 ideas in the figma jam board.
    • From there, we shared with each other our crazy ideas which some were very interesting and funny.
    • We also made POV and How Might We statements in our Figjam Board for each target group.
    Fig. 7.3 - Draft POV and HMW statements on figjam

    Week 8 (Starting task 2 slides) 
    • This whole week, we had a lot of group meetings where we start choosing our most interesting ideas which we would want to present on week 9 mid term presentation to the client.
    • We ended up coming out with these ideas for the task 2 slides to present and propose next week to Ms Youle:
      • IDEA #1 : DIY Fun Coconut Jelly Kit Box for Kids
      • IDEA #2: Dissolvable Natural Coconut Energy Powder For Drink
      • IDEA #3: Coconut Husk Packaging for Snacks with Cellulose Wrapper
      • IDEA #4: Coconut Tree Inspired Display stand for selling the snacks
      • IDEA #5: Redesign the Website & make fun coconut mascots for kids
    • These were our inspirations and sketches for these ideas:
    Fig. 8.1 - DIY Kit Box inspirations
    Fig. 8.2 - sketch draft by huixuan

    We sketched our idea on a DIY ready to make coconut jelly kit for kids as alot of the mothers said that they wish kids can be more engaged in eating healthy and knowing more fun things to do with coconut as well as making an appealing and fun way for their kids.

    Fig. 8.3 - Idea draft sketch by daphne

    Our 2nd idea was making a go-to dissolvable natural coconut powder that can be quickly dissolved in drinks especially for sports people who want more natural electrolytes and hydration which is more convenient for them.

    Fig. 8.4 - Idea draft sketch by huixuan

    We also sketched an idea for a redesigned environmental friendly packaging for Cocokami's potential new package for their coconut snacks which is made from coconut shell and then the snacks can be wrapped with cellulose natural wrapper. This is mainly because we found that the vegans would prefer a snack with a reusable and natural friendly material for packagings. Inside the coconut shell packaging we had an idea of putting a plantable seed card with qr code which can later lead to the community page of our planned redesigned website where people can share recipes/ideas/crafts using coconuts.

    Fig. 8.5 - Idea draft sketch by huixuan

    Another idea we came up was to create a stand display which mimics a coconut tree, so when cocokami sells their snacks, they can maybe hang it on them so it gives a fun experience for customers.

    Fig. 8.6 - Website mascot Idea sketch by emily

    Lastly, we plan to make a redesigned website which appeals and look fun to kids as well as making an appealing content and more educational facts about coconuts as well as a community page. More than that, we plan to make a fun mascot of coconuts.

    Week 9 (Mid-term client presentation)
    • This week we presented the ideas we have to Ms Youle and Dr Wong in class, where we got a lot of valuable feedbacks and advices from her.

    Fig. 9.1 - Mid Term Presentation, week 9

    Feedbacks from Ms Youle:
    1. Since we did 3 target user interviews, she told us to just focus on 1 target audience since all 3 targets have different needs
    2. Our goals are abit too much and too broad 
    3. We can define a clearer GOAL and only focus on one target user
    4. She advised us to just select one or two goals and re-ask the HMW based on that goal
    5. Just pick one or 2 ideations for our final prototype
    Mid-Term Task 2 Slides PDF:

    Fig. 9.2 - Mid term slides, PDF, Week 9, (Not finalised, still progressing)

    STAGE 4 - PROTOTYPE

    Week 10 - (Start Prototype)
      • In week 10, we had a debrief and meeting and chose our final prototype direction to work on which is:
        • Make a sub group under Cocokami focusing for kids called "Cocokreate"
        • DIY make your own coconut choco ball fun kit box for kids and mothers
        • Make the website prototype
      • We decided to focus on mothers and kids as we also want to increase the positive bonding between them both and kids lack knowledge on how good coconuts are so we want to make sure coconuts become something "wow" and exciting for them while maintaining the healthy nutrition in them while coming out with appealing and fun educational way to let them know about coconuts
      • Coconuts are not as popular as other fruits such as strawberries for kids. We see strawberries everywhere now for eg: flavours of drinks, snacks & more but we rarely see coconut, and we want to expand healthy snacks with coconut in it. 
      Fig. 10 - Meeting to finalise which idea for the final prototype to choose from

      Fig. 10.1 - Group meeting

      Fig. 10.2 - Cocokreate logo

      Logo Rationale:
      • Expansion of Cocokami's logo, but change the kami to 'kreate' as this is focused on kids 
      • The logo links creativity, enjoyment using coconuts
      • Blue splash represents joy, and fun
      • Blue represents friendliness, trust and freshness
      • Our final How Might We statement:
      Fig. 10.3 - Final chosen How Might We for mother and child
      • Our final Goals:
      Fig. 10.4 - Final Goals

      Week 11 - 15 (Prototype Progress)
      • In these final weeks, we proceed on working and finishing our prototype
      Delegation of task:
      • Website: UI/UX - Wing, Daphne, Emily
      • DIY Kit Box: Anggia, Huixuan
      • Mascot: Zenab & Emily


      Our Coconut Mascots:

      Draft Process sketch:

      Fig. 11 - Mascots draft, week 11

      The mascots are a crucial thing especially for kids to make the overall mood more exciting. These were our mascots we made which will be implemented and put in the website and the DIY boxes packaging:

      Fig. 11.1 - Final Mascots Digitized, week 11

      Website Progress:


      Fig. 11.2 - Progress on making the website, week 11

      Emily, Daphne and Wing worked on doing the website prototype on Figma. We first discussed on the colour scheme and sketched on the wireframe. Our direction is more on colourful colours since our target is mothers and kids. They both want something that looks appealing, and fun, not too serious.

      We went for beige, green, yellow and blue which also represents coconut, freshness, friendliness and tropical feel.

      Fig. 11.3 - Moodboard for the website, week 11
      • 1st Wireframe sketch:
      Fig. 11.4 - First wireframe draft

      This was our first time sketching the wireframe. In class, we got feedback from Dr Wong that our website is just focusing on our cocokreate and showcasing educational facts and our coconut diy kits, not redesigning cocokami's website. So after that, we made a new final sketch for the website wireframe:
      • 2nd Enhanced Wireframe:
      Fig. 11.5 - Enhanced wireframe sketch

      After finalising the wireframe and direction, the 3 UI/UX members started the Figma prototype for the website. We have put quite alot of ocmponents and interactive animated elements such as sliders and page transitions as kids would like to see more of those things while reading the educational facts on coconuts.

      Here are some screenshots of the figma website process:

      Fig. 11.6 - Website prototype screenshot of progress on figma

      Fig. 11.7 - Website slider element prototype screenshot of progress on figma

      We created slider button cards to show the benefits of coconuts in a fun way using the mascots. Apart from that, there were a lot of linkings which made us use alot of components and frames on figma....

      Fig. 11.8 - Website prototype screenshot of progress on figma, using components

      Fig. 11.9 - Website prototype screenshot of progress on figma, using components

      Final Website Prototype Links:

      Desktop Website Walkthrough Video:

      Fig. 12.1 - Final Website Desktop prototype walkthrough video

      Mobile Website Walkthrough Video:

      Fig. 12.2 - Final Website Mobile prototype walkthrough video

      DIY Box Kit Progress:

      For the DIY Kit box, Me and Huixuan did it. When we consulted to Dr Wong on wekk 12, she liked our idea of the kit and said that maybe we can do 3 variations of the DIY Kit box, so it won't just be the Choco Coconut Ball. However, for the final user testing, we just pick one.

      So we came up with 3 variations of the DIY Box Kit:
      1. DIY Choco Coconut Ball Kit *Using this as main one for user testing*
      2. DIY Coconut Kuih Bangkit Kit (Chinese New Year Edition)
      3. DIY Coconut Jingle Jelly kit (Christmas Edition)
      Fig. 13.1 - Final 3 dieline design of the DIY boxes, Illustrator

      Huixuan made the design for the packaging of the Chinese new year and Christmas kit box, and I focused on doing the Choco Coconut ball box which later on we will have to actually make the physical prototype.

      Fig. 13.2 - Design Direction

      DIY Box #1 :

      This first DIY kit will be the one we will be making physically for the user testing. Where kids can make their own (No-Bake) coconut choco protein balls with healthy ingredients. Sugar will be replaced with honey. 

      Fig. 13.3 - Draft sketch of box design

      Fig. 13.4 - Illustrator progress on the box design

      Fig. 13.5 - dieline Illustrator progress on the box design

      Fig. 13.6 - Illustrator progress on the box design

      Fig. 13.7 - Final Box #1 Design, Mockup

      Fig. 13.8 - Final Box #1 Design, Mockup

      DIY Box #2 :

      For this box is focusing into Christmas edition. The kit is a DIY make your own Coconut Jelly. Huixuan did a sketch and proceeded on designing it into the dieline in Illustrator. We also made a mascot wearing a santa hat on the front design.

      Fig. 14.1 - Draft sketch of christmas box design

      Fig. 14.2 - Final Box #2 Design, Dieline

      Fig. 14.3 - Final Box #2 Design, Mockup

      Fig. 14.4 - Final Box #2 Design, Mockup

      DIY Box #3 :

      For this box is focusing into Chinese New Year edition. The kit is a DIY make your own Coconut Kuih Bangkit. Huixuan did a sketch and proceeded on designing it into the dieline in Illustrator. We implemented some elements such as dragon, lanterns and red colour. We also made a mascot wearing a dragon hat on the front design.

      Fig. 15.1 - Draft sketch of CNY box design

      Fig. 15.2 - Final Box #3 Design, Dieline

      Fig. 15.3 - Final Box #3 Design, Mockup

      Fig. 15.4 - Final Box #3 Design, Mockup

      Compiled Mockups of all 3 boxes design :

      Fig. 15.5 - Final Compiled 3 Boxes Design Mockup, PDF

      Inside the box later on, we wanted to make a sticker set for the kids of our coconut mascots. So we printed and cut the stickers which will be put in the box later. Expanding on this, we had an idea of making a card explaining a fun competition where the kids and mom can draw a new coconut mascot character where they can send to our Cocokreate email, and the winner can get their sticker printed, featured and used on the next DIY box kit. Other than that, in the card, we will put the QR code leading to our cocokreate website for more information, coconut educational facts and about our other DIY kits. As well as the community sharing page....

      Fig. 15.6 - Card design (to put n the box)
        Fig. 15.7 - Mascot mini sticker (to print & put n the box)

        Final Physical Box Prototype:

        For the final part, we decided to make 2 copies of Physical final box packaging of the Coconut Choco Ball, as we will need to do user testing in the end later. We printed the box a little bit too big, but managed to make use of the space later on...

        Fig. 16.1 - Printing & folding the physical box prototype

        Fig. 16.2 - Printing & folding the physical box prototype

        Making the Recipe and Ingredients:

        We know we aren't culinary students, but we tried our best and put effort in trying to find our recipe for the ingredients to make the DIY Choco Coconut ball. We tried our best to find a way and recipe where the kids do not need to bake or cook. So it is just mix and chill in the fridge. This was a challenging part, as we did trial and error with the recipe:

        We used: Honey, Dessicated Coconut, Coconut Cream powder, Little bits of blended oats, Cocoa Powder, Crushed coconut Biscuits, Water



        Fig. 16.3 - Testing out ingredients & recipe of the coconut choco ball

        Packing the Final Box:

        After finding the right portion and ingredients for one box, we started sealing and packing each ingredient one by one and labelling them, as well as making an instruction card to be pasted on the box later on...

        Fig. 16.4 - Sealing the ingredient packets

        Instructions Paper:

        Fig. 16.5 - Design of the step-by-step instructions, Illustrator

        We added cardboard section dividers inside the box to place the sachets, bowls easier:

        Fig. 16.6 - Process on the final physical box

        Final Box Photos:

        This is the finished open view of what is inside of the DIY Box kit..

        Fig. 17.1 - Opened view picture of final box prototype

        Fig. 17.2 - Opened view picture of final box prototype

        We glued the instructions paper on the opening flap inside of the box and labeled each of the sachets.

        Fig. 17.3 - Final view picture of final box prototype

        On the front side of the box, we added a fun slogan "Healthy fun starts here" and on the left and right side we have put graphics on coconut facts and also what is included in the box...
        Fig. 17.4 - Front view picture of final box prototype

        Fig. 17.5 - Side (left & right) view picture of final box prototype

        Fig. 17.6 - back view picture of final box prototype

        Fig. 17.7 - Closing flap of final box prototype

        Video of Final Box Prototype:
        Fig. 17.8 - Final box prototype, video

        Walkthrough of Final Desktop Prototype:
        Fig. 18.1 - Final Website (desktop) Prototype walkthrough video

        Walkthrough of Final Mobile Prototype:
        Fig. 18.2 - Final Website (mobile) Prototype walkthrough video

        For the other 2 boxes, we only made a mini prototype using thick card paper:

        Fig. 18.3 - Making mini paper prototype of the other 2 box design

        Instagram Promotional Posts :

        We have also made minor mockup posts for the promotional strategy on the Instagram feed for Cocokreate, which showcases our DIY boxes, link to our website and some fun coconut facts:
        Fig. 18.4 - Instagram mockup feed posts for Cocokreate

        Fig. 18.5 - Instagram mockup feed posts for Cocokreate

        STAGE 5 - USER TESTING:

        In week 13, we did 3 user tests on mother and child. Dr. Wong said we could do 3 as finding 5 sets of mother and little kids 10 and below was quite hard since most of them were unavailable. Anggia, Wing, Huixuan did the testing.

        Once we have recorded, and do the user testing, we had to analyse our observations and find on what improvements we can do and ask their experience on the prototype.

        Link to User Testing Videos/Picture:


        Test Plan:
        • GOAL: To evaluate how effectively the DIY Coconut Kit, website, and mascots engage mother and children, support bonding, and encourage positive perceptions of coconuts.
        • Interview questions qna:
          • Experience on making the DIY snack?
          • Opinion of this way of making it fun for kids to snack on something healthy?
          • Other ideas/suggestions & improvements
        • User Task:
          • Look at the information on the box
          • Explore the kit
          • Make the choco coconut ball together
          • Scan code, open & explore the website
        • User: 3 sets of Mother and her child (below 11 yo)
        User Test #1 :

        For our testing, Anggia did it for a mother (Amy) and her daughter (Ranya 10yo). They made the choco coconut ball kit and also went thru the website. I observed, analysed and later finally interviewed them short questions on their experience, improvements we can make and maybe ideas they might have for us.



        Fig. 19.1 - User test 1 documentation pictures

        Fig. 19.2 - User test 1 picture - anggia and ranya

        Overall, they both enjoyed it and showed positive outcomes and behaviours.

        User Test #2 :

        For our 2nd testing, Huixuan did it for a mother (Moon) and her daughter (Junxi 9yo). They also seemed happy and had fun making the choco balls together and successfully followed the instructions well.


        Fig. 19.3 - User test 2 documentation pictures by huixuan

        User Test #3 :

        The 3rd user test was done by Wing. Both the boy and the mom (Cheryl and Adam 10yo) seemed very excited and happy, as well as had fun making the box too:


        Fig. 19.4 - User test 3 documentation pictures - by chang wing

        User Testing Findings/Observations :

        From 3 of the user testing we have done, we have gained alot of insights, and advices and improvements we could make for our final prototype. However, overall the prototype we did showed more positive outcome which we were proud of. Other than that, it was enjoyable to watch for us and was a fun experience overall for the users.

        Fig. 19.5 - User testing Analysis & findings

        Findings:

        1. Website
        • The website is easy to navigate with buttons
        • The design of the interface is really appealing to the kids especially with the slight animations and a lot of colours and mascot which makes it fun and makes the kids interested to know more on coconuts
        • The community page fosters creativity and sharing among people so they can get motivated and inspired on ideas with coconuts as well as recipes
        • The product page is clearly made showcasing each of the editions of the DIY Kit box with nutrition and ingredients info for each, along with the graphics and what is included in the box.
        2. DIY Box Kit
        • It made the whole bonding experience between the mothers & child positive and fun
        • Kids learnt to appreciate coconuts more as they now know coconut can be a good ingredient to make a tasty snack, with its healthy nutrition.
        • The instructions were really clear to follow and all the labels are clear
        • It requires no cooking or baking so it is very easy and fast to make
          Overall Project Outcome:
          • Strengthened positive mother–child bonding
          • Positive perception of coconut as a healthy ingredient of snacks
          • Fun, educational, and engaging experience
          • Encourages repeat engagement and healthier snack choices

          Final Presentation (Week 15)

          On the 30th of December, we had our final presentation to the client, Ms Youle and Dr Wong in class where we as a group got our feedbacks from them. As well as them reviewing our concepts and whole design direction. There were also 2 other guest reviewers who were Mr Sylvain and Ms Youle's business partner. 

          Our presentation went on smoothly and it was a success thankfully. Most of the reviewers  said positive feedbacks such as they like our idea of a fun diy kit for the kids, our designs throughout all our prototypes were consistent and the logo is well expanded. Ms Youle also like the name "CocoKreate". Mr Sylvain said that the presentation was delivered well and smoothly too, and not too much text heavy. They also said that the mascots were cute and nicely put onto the box and website. Dr Wong said that she also likes the order of our presentation by following the design thinking stages and also showing some clips for the user testings.

          Mr Sylvain commented that our group could have paused and talk more longer on our final prototype designs to give a more "WOW" effect. Rather than just showing alot about the progress they prefer seeing more of the final design outcomes as it attracts them more as an audience. 

          Here were our pictures during the final presentation day:

          Fig. 20.1 - Practise for presentation 

          We did several rounds of practise before the the start of the final presentation. Here are the pictures from our final presentation:

          Fig. 20.2 - Final Presentation 

          Fig. 20.3 - Final Presentation 

          Fig. 20.4 - Final Presentation 

          Fig. 20.5 - Final Presentation 

          Fig. 20.6 - Final Presentation - Guest reviewers look at our DIY Box

          Fig. 20.7 - Final Presentation - Guest reviewers look at our DIY Box

          Fig. 20.8 - Final Presentation - Group Photo

          Fig. 20.9 - Final Group Picture with The Cocokami Client and Guest panelists

          And that's a wrap for Minor Project !


          Final Work Compilation:

          TASK 1 - Proposal Slides:

          Fig. 21.1 - Task 1 Only Slides, PDF 
          TASK 2 - Mid-Term Slides:

          Fig. 21.2 - Task 2 Only Slides, PDF 


          TASK 1,2,3 Combined - Final Compiled Slides:

          PDF Version:
          Fig. 21.3 - FINAL COMPILED SLIDES, PDF 

          Canva Version:
          Cocokami Final Compiled Slides by Group 3 - Canva

          Feedbacks

          Week 1: We grouped up with our teammates. We must have different specialisations and at least 6 people in a group. 3 UI/UX members in a group is the max. This is so that there's various specialisation so the project can go smoothly with sharing of different specialties.

          Week 2: We were given all the project briefs and my group chose the brief for New Food New Life : Cocokami.

          Week 3: We had a 1st meeting with the client to gain more info about cocokami and what its needs and goals are. We also asked the problem they struggle most. Ms Youle (founder of cocokami) said that she is open to anything which help boost Cocokami to more poeple especially as their target audience are: mothers, kids, sports enthusiast and vegans. She said that younger kids look at coconut as something that is old and boring, but they don't know alot about coconuts educational facts and that it contains so much fibre. 

          Week 4: Dr Wong told us to start preparing our target users and the interview questions int he docs and make a folder in our drive to put the interview responses/recordings and transcripts.

          Week 5: We started delegating tasks on which member to interview which target group. We had 3 interviewees for each target group. We had 3 target group to interview: sports, vegans and mothers. Dr wong said we need to include inclusions and exclusions criteria and age range and reason why we chose that.

          Week 6: Dr Wong said for our Task 1 Slides, makesure to not copy paste exactly like what we put in our JamBoard. Makesure there's not too much words in one slide and highlight important keypoints only.

          Week 7: We submitted the task 1 slides and in class, Dr Wong briefed us on Ideation stage and did Crazy 8 activity as a group to brainstorm ideas for the Prototype stage later on. 

          Week 8: As a group, we started choosing which idea to propose for week 9 and started on making the slides to show our client during our mid term client presentation. We also showed our proposed ideas in class on screen and Dr Wong said to revise and make a final enhanced Goal and Chosen top priority How Might We statement. 

          Week 9: We had our mid-term presentation to client. We got alot of feedbacks

          Week 10 & 11 : We showed Dr Wong our How might we's and ideas and she said that we can refine and focus on finalising 1 how might we for the mothers & children. We also presented our previous week 9 slides and in class she gave us on the spot feedbacks on what to improve on the slides. However, mostly she said our slides is clean layout, clear but add a design thinking stage diagram since not all of the client know what it is. 

          Week 12: We discussed the user tasks for user testing with Dr Wong and alos showed her our progress on the DIY box kit and website and she said the idea is good. For the website, makesure to do a mobile version too.

          Week 13: We showed her the progress of our prototype for the box, she said we can maybe add sticker pack or plushie toy in the kit so kids would like it more and add labels and sections to the box.

          Week 14: holiday

          Week 15: During our Final Presentation to client and guest reviewers as well as Dr Wong. Overall, our group turned out that we had done a good job. Most of them said positive feedbacks such as they like our idea of a fun diy kit for the kids, our designs throughout all our prototypes were consistent and the logo is well expanded. Ms Youle also like the name "CocoKreate". Mr Sylvain said that the presentation was delivered well and smoothly too, and not too much text heavy. He just said that our group could have paused and talk more longer on our final prototype designs to give a more "WOW" effect. Rather than just showing alot about the progress they prefer seeing more of the final design outcomes as it attracts them more as an audience. They also said that the mascots were cute and nicely put onto the box and website. Dr Wong said that she also likes the order of our presentation by following the design thinking stages and also showing some clips for the user testings.

          Final Overall Reflection

          1) Experience:

          To conclude the entire Minor Project module, I personally say that this was by far the hardest and mentally challenging module so far. It seemed very scary most of the times, especially knowing that we are working for a client. The pressure was there, and our group was worrying whether our client will like our idea or not at first, but as we go through as a group, we managed to solve all the problems we faced. Working as a group wasn't really easy for me especially since I am the leader, and as there are alot of jobs where I had to delegate to all the members equally and made sure there's progress every week.

          However, this whole module taught me what it actually is like travelling through the 5 full design thinking phases one by one. I've soon gotten used to the process of what to do for each, especially the defining stage where we had to analyse alot of things and made thorough and detailed data findings and diagrams such as the affinity diagram which was new to me. We had several problems and some misunderstandings, confusions along the way, but I have to say that in the end i'm really proud of what our whole group came up with, although it may not be perfect. I thank all of my group members for having been very cooperative, hardworking and supportive and patient.

          This module also taught me how different specialisations, when merge together can make a great outcome. Everyone in the group has different skills, such as UI UX, graphic design, entertainment and animation. It was very interesting seeing different people coming up with different ideas and method of working the design. I also thank Dr Wong for guiding us in every tutorial class and gave us advices, making sure each stage we did is smoothly done. Every stage required alot of thinking and attention to details. Although the empathy & define stages phase was messy and overwhelming at times, it helped us explore creative possibilities before narrowing down to a final direction. We were really happy that our feedbacks from the final presentation to the client was mainly positive comments. We gained alot of beneficial suggestions and critics too, for us to improve in the future.

          2) Observations:

          One key observation during this project was how diverse specialisations strengthened the outcome but also introduced challenges. Each member approached problems differently, which sometimes led to disagreements, especially during ideation and decision-making stages. However, these conflicts encouraged discussion and helped us arrive at more well-rounded solutions. I realised that having a board for all the weeks allow us to reflect back properly on what we have done and set a clearer timeline for us.

          I also observed that user research significantly shaped our final concept. Initially, we had assumptions about what would attract younger users, but insights from mothers and children highlighted the importance of bonding, education, and trust in healthy ingredients. This shifted our focus from simply creating a product to designing a complete experience that combined physical and digital touchpoints.

          Another important observation was the effectiveness of using FigJam as a collaborative tool. Documenting our research, diagrams, ideation sketches, and weekly progress in one shared space helped keep everyone aligned and made our workflow more organised, especially when managing feedback and revisions over time.


          3) Findings:

          From this project, I learned that design is not just about creativity, but also about strategy, empathy, and collaboration. The design thinking process helped me understand the importance of thoroughly analysing user needs before jumping into solutions. Iterating on our How Might We statement taught me how refining a problem statement can lead to clearer goals and stronger design outcomes.

          Apart from that, I also gained valuable experience in cross-disciplinary teamwork, learning how to communicate ideas clearly with teammates from different design backgrounds. This project showed me that challenges and disagreements are a natural part of group work, and when handled constructively, they can improve the final result.

          Overall, this project strengthened my skills in research, ideation, and experience design while reinforcing the importance of user-centred thinking. It has prepared me for future industry projects where collaboration, adaptability, and thoughtful design decisions are essential. I also realise that being a project leader, we must be patient, listen to everyone's ideas. 

          SEM:

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