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Creative Brand Strategy - Task 2

 26/05/2026 - //2026 (Week 6 - Week 10)
Anggia Tsani Rachmadiyanti, (0368487)
Creative Brand Strategy MKT62504 / Bachelor in Design (Hons) in Creative Media / Taylor's University
Task 2: Purpose, Positioning & Personality

 CONTENT LIST 

 Instructions & Module Brief: 



     Lecture Notes 

    Week 6
    • Move from proposal into visual design development > clear visual identity system
    • Start doing:
      • Brand/Campaign Name
      • Logo Development
      • Brand Identity Moodboard
      • Colour direction - always justify
      • Typography Direction - justify
      • Icon/Symbol system
      • Visual Style
      • Poster/Campaign Application
    • Research find symbols/icons that represents your campaign
    • Do at least 20 sketches for logo
      • makesure the logo match campaign purpose
      • memorable, simple
      • is it suitable for target audience?
    • A good campaign logo should communicate: 
      • what the campaign is about 
      • the emotional tone of the topic 
      • who the campaign is for 
      • what makes the campaign different 
      • whether the campaign feels calm, serious, friendly, bold, hopeful, or supportive

     Assignment 2: Purpose, Positioning & Personality 
    Instructions: 


    Week 6

    1. confirmed brand / campaign name : "CloudHug"
    2. clear campaign positioning: 
    3. Logo sketches:
    In week 6 class, I started sketching and ideating on my logo for the brand. I wanted it to depict softness, lightness and warmth, so I intend to include a cloud in the logo.

    These were some of my initial sketches:


    Mr Max said he liked the middle one and told me that I can start digitizing in Illustrator already.

    1. Selected logo direction 
    2. Brand identity moodboard 
    3. Initial colour palette 
    4. Initial typography direction 
    5. Progress on 100 symbolism references 
    6. Early icon / visual element exploration


    Part B: P


     Feedbacks 

    Week 6:
    General Feedback: Briefing on task 2. We have to start sketching and finzlising logo by next week and show initial colour and typeface by next week.
    Specific Feedback: Mr Man first said I can further develop 3 of the sketches of the logo he chose, and I refined it and came up with out final revised sketch and sir told me to start digitzing in illustrator.

     Reflections 

    Experience: Briefin
    Observations: None
    Findings: None





    SEM:

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