Creative Brand Strategy - Task 3

 20/04/2026 - //2026 (Week 1 - Week 15)

Anggia Tsani Rachmadiyanti, (0368487)

Creative Brand Strategy MKT62504 / Bachelor in Design (Hons) in Creative Media / Taylor's University

Task 3: Cause / Campaign & Event Branding

---

 CONTENT LIST 

• Instructions & Brief  
• Lecture notes
• Task 3: Cause / Campaign & Event Branding
• Feedbacks
• CBS Overall Reflection
• Further Reading

---

 Instructions & Module Brief: 

In this module, we will work under one shared theme: Mental Health Awareness.

This means the projects will focus on branding a cause, campaign, or event related to mental health awareness. We will research existing campaigns, identify a possible direction, define a target audience, build a strategic brand identity, and apply it across different touchpoints. By the end of the semester, you will develop a complete branding proposal connected to the topic of mental health awareness.

---

 Lecture Notes 

Week s

• Mr Max introduc

---

 Assignment 3: Cause / Campaign / Event Branding 

Part A: Ide

Timeline: Weeke

Instructions: This assign

Week 

Part B: P

---

 Feedbacks 

Week 5:

General Feedback: Briefing a

Specific Feedback: Mr M

---

 Reflections 

Experience: Briefin

Observations: None

Findings: None