Digital & Social Media Communication - Task 3
3/06/2026 - 23/6/2026 (Week 7 - Week 10)
Digital and Social Media Communication COM61804 / Bachelor in Design (Hons) in Creative Media / Taylor's University
Digital and Social Media Communication COM61804 / Bachelor in Design (Hons) in Creative Media / Taylor's University
Anggia Tsani Rachmadiyanti, (0368487)
Task 3 - Group - Content Planning
CONTENT LIST
Instructions & Module Brief:
Lecture Notes
Week 7 Lecture : Group Content Calender
- Mr Max briefed us through the whole task 3 spreadsheet and slides for the project calender timeline
- This week we were introduce to make a calendar social media planning.
- "designing without clear strategy = purposeless post"
- Client Proposal Mindset: to propose how the brand should communicate (specifically August 2026)
- Social Media Manager Mindset: to understand how audience will engage in social media platform
- Designer Mindset: for visually pleasing and intriguing toward the targeted audience
- **Follow 70/20/10 content pillar rule to avoid repetitive content
- Have a visual consistency across all designs made
- Deliver the final presentation (on week 14) clearly, factual data (not hard-selling the brand).
Week 8 : Group Consultation
- No lecture
Task 3: Content Planninng
In this task we started off by filling in the spreadsheet for our group progress and planning to make the Padini contents.
This is the link to our spreadsheet:
Week 8
After we have done task 2, which was analyzing the brand and developing empathy map and a persona as a guide, we moved on to curating the content direction for August 2026. We started by reviewing our past work and gathering references to see how we can make the most suitable content. Based on our persona, we found references and inspirations for the design to direct them to Padini's online shopping through social media ads. Here's the design references we have gathered:
Each visual reference creates a narrative from introducing Padini’s one-stop shop, to a WFH lifestyle, toward how to style comfortably while remaining professional from the comfort of their home. This content pillar will be combined through dynamic storytelling each week for a month.
We chose the campaign name to be : "The Work-Life Wardrobe" as we chose our target audience to be a "working from home" individual.
This is our group's Figjam Board:
Week 9
We started doing our photoshoot with one model, where we brought different outfits which will be the content images for our posts later on. Before that, we found references for the ideas of the poses for the photoshoot:
Week 8
After we have done task 2, which was analyzing the brand and developing empathy map and a persona as a guide, we moved on to curating the content direction for August 2026. We started by reviewing our past work and gathering references to see how we can make the most suitable content. Based on our persona, we found references and inspirations for the design to direct them to Padini's online shopping through social media ads. Here's the design references we have gathered:
Each visual reference creates a narrative from introducing Padini’s one-stop shop, to a WFH lifestyle, toward how to style comfortably while remaining professional from the comfort of their home. This content pillar will be combined through dynamic storytelling each week for a month.
We chose the campaign name to be : "The Work-Life Wardrobe" as we chose our target audience to be a "working from home" individual.
This is our group's Figjam Board:
Week 9
We started doing our photoshoot with one model, where we brought different outfits which will be the content images for our posts later on. Before that, we found references for the ideas of the poses for the photoshoot:
Feedbacks
Week 8:
Specific Feedback: Mr Max said that our group's direction is already good, the planning is good, but he reminded us to makesure all members stick to one consistent visual colour and style. Makesure the colour is still giving "Padini", not totally another new design. If our model photoshoot is not ready yet, we can still start doing the design template first.Reflections
Experience:
Observations:
One impo
Findings:
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