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Typography - Task 2: Typographic Exploration & Communication

28/10/24 - 4/11/24 (Week 6 - Week 7) 
Anggia Tsani Rachmadiyanti, (0368487)
Typography / Bachelor in Design (Hons) in Creative Media / Taylor's University
Task 2: Typographic exploration & communication / Text Formatting and Expression (20%)


 CONTENT LIST 



 Lecture 6: Typo_6_Screen&Print 

Different Medium:
  • Typography in screen is very restrictive because we have to view it through the screen.
Print type vs Screen Type
  • Print type was around before screen type
  • It was the designers job to ensure that the text is smooth flowing and pleasant to read
  • Some good typeface for print is Calson, Garamond, Baskerville and some others due to their elegant appearance and high readability on print.

(Fig.1) - Example of print type

  • Typeface for screen are often modified to enhance the readability and performance for screen reading ( taller x-height, wider letterform, open counters and such)
  • When clicked on, a hyperlink will link you to another website or a different section of a page.
  • 16 pixels is usually used foe screens caused it is read from far while 10 pixels is used on print because we are reading the print closer to our eyes.
  • Some fonts that is safe to use across all websites: Open Sans, Lato, Arial, Helvetica, Times New Roman, Times, Courier New, Courier, Verdana, Georgia, Palatino, Garamond

Static vs Motion
  • Static typography has minimal characteristic in expressing words. Traditional characteristics such as bold and italic offer only a fraction of the expressive potential of dynamic properties.
  • Temporal media offer typographers opportunities to “dramatize” type, for letterforms to become “fluid” and “kinetic” (Woolman and Bellantoni, 1999). Film title credits present typographic information over time, often bringing it to life through animation. Motion graphics, particularly the brand identities of film and television production companies, increasingly contain animated type.

 INSTRUCTIONS 




Task 2: (20%)

Description:

  • In this task you will be asked to express typographically by choosing one of the 3 text content Mr. Vinod have attached in TEAMS. Then we have to formate it in a 2-page editorial spread (200mm x 200mm per page). No images are allowed (unless permitted). However, some very minor graphical elements, i.e. line, shade, etc. might be allowed.

Learning Goals: 

  • To demonstrate the use of Grids, layouts and page flow.
  • To apply the necessary skills and sensibilities for effective typographic communication and achieve good reading rhythm with memorability.


 RESEARCH & REFERENCES: 

I went to pinterest and took some references for Bauhaus' style. I see that Bauhaus uses sans-serif fonts, very geometric style and sometimes drags the long strokes of some letters outside the page. There's also alot of alignment used in the bauhaus designs...


(Fig.1) - references from Pinterest

(Fig. 2) - more references


 Progress / Sketches 


Ms.Vitiyaa briefed us about this assignment in week 5. We have to design an editorial text using one of the texts given. Before starting, I read the module information to understand the expected outcome of this project and watched the tutorial video on Youtube. After that I read through the given texts to pick the one I like the most.

I have chosen the first text which is "The role of Bauhaus thought on modern culture" because I myself is a firm believer of "less is more" and there is so much more to learn about this movement. The context of the text is basically about the history of Bauhaus and how it influences the modern culture.

I sketched out ideas for my headings first:

(Fig. 2.1) - physical sketches 

 making the title on illustrator: 

In illustrator I tested out many different styles for the titles using Text and Pen tool to drag some lines longer. I also filled some letters black to make them look geometric. I used Futura as my font for this since it is a good sans-serif and the curves for the letters are very geometric.

(Fig.3) - progress screenshots


(Fig.3.1) - pen tool on Illustrator


 LAYOUT DRAFTS 

(Fig.3.2) - progress screenshots


 My compositions: 



(Fig.3.3) - 6 pre-compositions

 Final Bauhaus JPG: 

(Fig. 4) - Final Text Expression and Formatting JPEG (29/10/2024)


(Fig. 4.1) - Final Text Expression and Formatting JPEG with guides (29/10/2024)




 Final Bauhaus PDF: 

(Fig. 4.2) - Final Text Expression and Formatting PDF (29/10/2024)




(Fig. 4.3) - Final Text Expression and Formatting PDF with guides (29/10/2024)


Formatting Details 

Bauhaus Title:

Typeface: Futura Medium
Type Size/s: 154 pt 
Leading: 0 
Paragraph spacing: 0 


Body Text:

Typeface: Futura Std Book
Type Size/s: 11 pt 
Leading: 15 pt 
Paragraph spacing: 15 pt 
Characters per-line: 50-60 
Alignment: left justified 
Margins: 10 mm top + left + right + bottom 
Columns: 2
Gutter: 5 mm 




 FEEDBACK 

Week 6:
  • General Feedback: Ms.Vitiyaa told us to make sure we are done with our Task 1 portfolio. She told us that we have to start doing our Task 2 (Bauhaus) by the end of this week. She told us to print all our Helvetica (previous task 1 work) for her to final check it and we also had to print our Task 2^ (Bauhaus) in an A3 paper in class. For newt week, she told us to prepare for Task 3 next week after the holiday to buy A4 graph apper +3 thick marker pens (above 3.0). 
  • Specific Feedback: At the start of the class, she corrected some of my mistakes for my previous Task 1 Helvetica 6 compositions. She corrected some of the widows and orphans words that are left out at the end of some paragraphs. She also corrected some minor mistakes such as aligning the paragraphs on the same line. For the current task 2, Ms liked most of the compositions I did in InDesign for this Task 2 Bauhaus. She really liked the rotated composition one as she said it looked visually nice. 





 REFLECTION 


1) Experience
  • I personally enjoyed this task very much. I started getting more used to InDesign, and I explored and tried many compositions applying Golden Ratio Rule. I was very surprised and happy that Ms liked my bauhaus drafts. Doing visual research was also very fun, by doing so I get better grasp on the subject matter. I tried going out of my comfort zone and challenged myself to rotate texts for the formatting using snap guides so that every text is aligned and in the same rotation.
2) Observations
  • What i've observed is that I had to properly make sure the texts are not too cramped and have more kernings. The design should speak for itself. I see that in making text compositions, we have to always research firstly on what the topic is about so that we know what feeling we want to add to the final composition of the texts. I observed that the rotation, and placements of words and text can make a huge difference to the whole thing.
3) Findings
  • I found out that if I want to achieve a more clean and neat look, I had to make all kernings look consistent and almost same so that all the words don't look too cramped or too spaced out. I found out that for some of my previous drafts, some of the paragraphs are not spaced out consistently and equally, so it is a little bit messy and there are some weird looking empty spaces, so then I changed it to make it look reader friendly and easier for people to read it. 




 FURTHER READING ... 

1) The Elements of Typographic Style - By Robert Bringhurst

(Fig. 5) - 'The Elements of Typographic Style' book

This book is really good. This book really makes you love typography. It tells you what type of style is suitable and some font that are suitable for poetic as an example. There also a chapter about how important the page layout can be for magazine and book design, with all the specific information about the picas and columns and such. Although, if you design for screens, you cant find much about it but you can take all the tips from other chapter which can benefit in design for screens.



SEM:

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