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Illustration & Visual Narrative - Task 3 - Illustrated Typography Poster

07/11/24 - 29/11/24 (Week 7 - Week 10)
Anggia Tsani Rachmadiyanti, (0368487)
Illustration & Visual Narrative / Bachelor in Design (Hons) in Creative Media
Task 3: Illustrated Typography Poster (20%)


 CONTENT LIST 

 MODULE BRIEF : 


Class exercise:

During tutorial and practical class, Mr. Hafiz taught us how to use the Intertwine tool for text on Illustrator and add gradients to it. Other than that, he also introduced to use how to add 3d effects and materials on our texts:

-Intertwine-



 


In class sir gave us an exercise to do on using the Intertwine tool using the Pen tool (leaves) on the text (our name) in illustrator. Then we also learnt on adding gradients on the leaves to give more depth.

STEPS:
  • Select 2 or more overlapping objects on the Artboard, use Selection tool to drag a marquee around them.
  • Object > Intertwine > Make. Your cursor is now the Lasso tool. Draw around an area you want to manipulate, hover with the Lasso until the shape you want to move is highlighted, and then click.


-Envelope Distort & Pen tool-

We also tried using Envelope Distort and learnt warping texts during class and had this exercise on 'fish':



Then sir also taught us how to use the Pen tool and add ligatures on the letters.



 Poster Inspirations / references: 

I was inspired by these works. I also searched for typographic expressions to give ideas on how to show the meaning of the word itself by just the style of the text and font. 



I also love Erik Marinovich's work for example these ones he made:




 Concept Summary & Rationale: 

 

 Sketches: 






 Progress on Illustrator and Tools used: 

  • To see DPI progress on pictures and photos, click here 
Tools Used to create the typography:
  • 3D materials - Inflate
  • Warping and Envelope distort
  • Pen Tool
  • Shape Tool
  • Gradient and Shadows
  • Grains

1) Draw the white path using pen tool


2) For the 3 red, orange and yellow circles at the back I used shape tool to make it and added a canvas texture effect on it


3) For the 'WHAT IS' I used the warp and mesh tool to make the curved look of the text.


4) I then added a textured effect on the text to make it blend a bit to the composition


5) I typed each letter for 'COMING' using a futura font and added orange-yellow gradient to all of the letters to give a vibrant and colourful cheerful look.


5) I applied 3D and Materials effect to the word using the INFLATE option to add more depth and volume to the text. After that I adjusted the Lighting position on the text:



6) I also added a textured effect on 'COMING'


7) I put 3d effect as well to 'IS BETTER THAN' using inflate effect on it and made the colour of the text orange.

8) Added drop shadow (black colour) behind the text so that it pops out more and looks contrast.


9) For the 'GONE' I used futura font as well as made the layout look flat at the bottom using the warp and distort mesh tool.

10) I then added a black to white gradient vertically on 'GONE' and then used POINTILIZE effect to add grains representing the dust/soil.



11) For the 'what is' below, I added the arch warp tool again to make it curved


12) Then I added 'Ocean Ripple' distorted texture effect to look like it is going away and destroyed.


13) To make the word 'GONE' look connected to the image above, I used pen tool and added black to grey gradient colour and added grain effect to make it look like dust/soil falling from the photo.





Final Poster:



Description:

The quote carries an optimistic message, suggesting that the future holds greater potential or greater rewards than what has been experienced in the past. It's a reminder that even though the past may have had its highs or moments of fulfillment, there is hope and anticipation for something even better to come. This can be applied to many aspects of life, such as personal growth, relationships, career prospects, or even general life circumstances. It encourages looking forward with optimism, rather than dwelling on what has already passed. Moreover, this quote always reminds me to stop carrying the negative things that has past and focus on the future because that’s what matters most. The central theme of the quote is hope, optimism, and idea of new beginnings. The design have a CONTRAST to communicate that the future is brighter, more promising, and full of potential compared to the more ‘dull’ past.

The reflection of me standing, looking at the white path towards the flowers represents new beginnings, with a hopeful and positive feeling of the future. Meanwhile, the bottom part represents the past as it is put in Black & White colour. The roots and branches below shows the past which has past by and give a more negative feeling compared to the top part of the poster.

The word ‘GONE’ also fade away to show that it is disappearing and it looks like the soil from my picture is falling to the ‘GONE’ word. The word ‘COMING’ on the other hand looks vibrant, and more lively to show a bright future ahead.




OVERALL  REFLECTION

Experience - This project was quite hard for me because esoecially the fact that it's a combination of 2 modules - IVN and DPI. However, because of this task I got to explore and try out more and new tools and effects I've never tried before which is very interesting. Im happy that our lecturers taught us new tools we can use and apply to our poster. In IVN I got to use many tools for my poster which was taught in class like the gradients, 3D Materials, warping/mesh and pen tool. I appreciate sir for helping me with what to add on and how to improve my work.

Observations and Findings - Composition is the most and first important thing when designing anything. I observed that sometimes I don't do enough sketches which causes my work to be lack in good composition. I realise that when making posters, words and its styles are also really important as we have to make sure that the word itself represents or shows what it means. Expressive typography is really important as well in posters. 


FURTHER READING

Expressive Type - By Alex Fowkes


I Found this book in the library and read a few pages of this book and found it quite helpful and interesting. There are plenty of great examples of type designers and artists I got for some of my inspirations. 



SEM:

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