Packaging and Merchandising Design - Exercise 2
06/10/25 - 13/10/2025 (Week 3 - Week 4)
Anggia Tsani Rachmadiyanti, (0368487)
Anggia Tsani Rachmadiyanti, (0368487)
Packaging & Merchandising Design / MER60104 / Bachelor in Design (Hons) in Creative Media / Taylor's University
Exercise 2 - Custom Boxes for Non-Boxed Items Prototype
Content List:
- Instructions & Brief
- Lecture notes
- Exercise 2 - Non-boxed item box making
- Feedback
- Reflection
Module Brief:
Exercise 2 Instructions:
Designing Custom Boxes for Non-Boxed Items:
The objective of this exercise is to develop your skills in creating custom packaging solutions for items that do not come in traditional box packaging. By the end of this assignment, you should be able to demonstrate your ability to design functional, creative, and visually appealing boxes that enhance the packaging and presentation of non-boxed items.
Item Selection: Choose a non-boxed item from your daily surroundings. The size of the item is between 15cm to 20cm. This items should not come in traditional box packaging but should be relatively small in size.
Justification: Provide a brief justification for your selection of these items, explaining why custom box packaging would enhance their presentation and functionality.
Box Design:
Box Structure: Create detailed diagrams or sketches of the box structure for each item, including dimensions, flap designs, and closure mechanisms. Ensure that the proposed box is functional and secure.
Prototype: Create physical prototypes of the custom boxes for both selected items. You can use cardboard or other suitable materials to bring your designs to life.
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Lecture Notes:
Week 3:
- Packaging impacts the way we live in this global society.
- Packaging has to meet the demands of changing consumption, locations and occasions.
- Packaging is the container /wrapping that holds a product and protects it.
- Packaging design - process of making the package look attractive and appealing to the consumer, while considering factors such as the target audience, brand identity, and practical considerations like ease of use and sustainability.
- Target audience important to study:
- Age group, urban/rural, gender
- Effective packagings make their product stand out and connect with consumers on an emotional level.
- Colour
- Typeface design
- Shapes/graphics
- Purpose & Function of Packaging:
- Protection
- Identification
- Transportation
- Differentiation
- Communication
- Marketing
- Physical Protection - One of the primary functions of packaging is to protect the product inside. Packaging must be designed to keep the product safe from damage during transport, storage, and handling.
- Identification - Packaging is often used to help customers identify a product quickly and easily. Effective packaging design includes the product name, logo, and other important details that allow customers to easily recognize the product on shelves or online.
- Transportation - To easily and safely move the product from the manufacturer to the consumer.
- Differentiation - Packaging help a product stand out from its competitors. Effective packaging design should be distinctive and memorable, with unique color schemes, typography, and imagery. (for eg: Same brand, different flavours.)
- Communication - can be used to communicate important information about the product, such as its features, benefits, and usage instructions. Effective packaging design should include clear and concise messaging of what the product is about.
- Marketing - Packaging also used as a powerful marketing tool, helping to create a positive impression of the brand and product. Effective packaging design should align with the brand's overall marketing strategy and messaging, creating a cohesive brand identity, resonates with customers.
- Information on packaging -
- Product name: The name of the product must be clearly displayed on the packaging so that customers can easily identify what they are purchasing.
- Net quantity: amount or weight of the product contained in the packaging must be indicated, usually in both metric and imperial units.
- Ingredients: If the product contains any allergens or other ingredients that may cause harm to consumers, these must be listed.
- Nutritional information: calorie count, fat content, and sugar content must be included.
- Country of origin: The country where the product was made must be stated on the packaging.
- Manufacturer information: The name and contact information of the manufacturer or distributor of the product must be included.
- Warning labels: Certain products may require warning labels to inform customers about potential hazards or risks.
- Ancient Times:
- Natural materials like: Leaves, bark, coconut shells, bamboo, and animal skins to wrap or carry food and items.
- Ancient Egyptians and Chinese - clay pots to store oils, grains, and spices.
- Early Civilizations (Mesopotamia, Egypt, Rome)
- Glass bottles and clay amphorae introduced for storing olive oil, wine, and medicine.
- Romans started labelling their containers using clay seals.
- Industrial Revolution (1700s–1800s)
- Major shift in packaging due to mass production and factories.
- Peter Durand invented the tin can for preserving food.
- Paper packaging and cardboard boxes began being widely used in shipping.
- 20th Century (1900s–2000s)
- Packaging became more commercial and visual, thanks to supermarkets and advertising.
- Plastic packaging became popular – cheap, lightweight, and versatile.
- Coca-Cola and Kellogg’s started using signature colors, logos, and typography to stand out.
- 21st Century – Era of Sustainability & Digital
- The focus shifted towards eco-friendly packaging – biodegradable, recyclable, less plastic.
- Many brands now use paper, glass, and reusable materials.
- Rise of smart packaging – like QR codes and NFC tags for interactive experiences.
- The design of packaging must consider various factors:
- Target audience
- product positioning
- brand identity
- marketing strategy.
- Elements, such as: shape, color, typography, imagery, and material choices. These elements work together to create a cohesive and visually appealing package.
"As a Designer, it is important to monitor and consider the processes of design, evaluation, and production of packages to bring out most of the concept and intended message for the product."
Exercise 2:
I plan to make a set gift box of 3 mini cylinder perfumes. And my second idea would be a box for 2 mini perfume + 1 body lotion set. All are from the same brand.
Inspirations & Sketches:
First try (Week 3):
I first tried to make mockups & trying to make the insert for 3 of the items so that it will stay in place when put into the packaging box later on..
I tried making one mockup which is shaped like a bag. However, I didn't like this one as it is quite hard to open and I think it would look better if we can see the whole 3 objects using a clear plastic sheet instead of making 3 rectangle holes:
(Week 4):
I f
Feedbacks:
Week 3
General Feedback - Mr Shamsul gave us the lecture on packaging design and what should be on a packaging design. He also started briefing us on our 2nd exercise to pick a non-boxed item that is at least 15 cm and start making a sketch on the box packaging for week 4 class.
Specific Feedback - Mr. Shamsul said that if we can't find a 15 cm object, we can use a smaller object but make a set or bundle of it.
Week 4
General Feedback - We discussed as a class that for project 2 it is going to be a group project.
Specific Feedback - Mr Shamsul said my final idea sketch is good. He just told me to change the alignment of the tray for the 3 objects so it is aligned at the bottom, and he also suggested me to make the plastic clear frame to have rounded edge to give a more feminine look. He said I can add and seal the string for the handle and told me to use a thick cardboard for the final packaging. Thinner than corrugated.
Reflections:
Experience:
- A
Observations:
- During this exercise, I
Findings:
- Overall, to conclud
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