Packaging & Merchandising Design - Project 2
9/11/25 - 30/11/2025 (Week 8 - Week 11)
Anggia Tsani Rachmadiyanti, (0368487)
Packaging & Merchandising Design / MER60104 / Bachelor in Design (Hons)
in Creative Media / Taylor's University
Project 2 - Group Project / Design Brief #1 Bass Tech Ltd
Content List:
- Instructions & Brief
- Lecture notes
- Project 2 - Brief #1 Bass Tech Ltd
- Group progress
- Final Outcome
- Feedbacks
- Reflection
Module Brief:
Project 2 Brief / Instructions:
(Fig.
1.1) -
Week 7,
Project
2 Brief
PDF
Our chosen project: Brief #1) Bass Tech Ltd (Wireless
Headphones)
- Company Name: Bass Tech Ltd
- Product: One pair of wireless headphones (non-folding).
- Product Size: Height 19cm, Width 13.5cm (Ear cup size: Height 7.5cm, Depth 6cm).
- Target Market: All ages, but teenagers in particular. The headphones are fun and colourful.
- Current Problem: Headphones are damaged during postage (ordered online and posted to customers).
- Packaging Goal: Design new packaging that provides better protection during posting and holds the non-folding headphones securely. The box must be easy to open, easily stored before posting, and display the company logo clearly.
- Branding Goal: Design a brand new logo to give the company a fresh look and appeal to the target audience, reflecting the fun and colourful product.
Lecture Notes:
Week 8:
- Refer to exercise 1 & exercise 2
Progress:
Group Members:
-
Anggia Tsani Rachmadiyanti (0368487)
-
Angelique Svetlana Pekasa (0377365)
-
Valerius Ethan Wirawan (0372774)
-
Maria Ashley Sundoko (0372793)
-
Caitlin Ong Lynn Dee (0343801)
- Our group chose to work on project brief #1) Bass Tech Ltd (Wireless Headphones)
- Target Market: All ages, but teenagers in particular. The headphones are fun and colourful.
- Current Problem: Headphones are damaged during postage (ordered online and posted to customers).
- Packaging Goal: Design new packaging that provides better protection during posting and holds the non-folding headphones securely. The box must be easy to open, easily stored before posting, and display the company logo clearly.
- Branding Goal: Design a brand new logo to give the company a fresh look and appeal to the target audience, reflecting the fun and colourful product.
Week 7: Plan and Idea, Inspirations,
Research
- Visual References
- Research on the product
- Packaging References
- Mood board
- Visual Style
- lots of sketches (Logo and Packaging)
- Sample physical packaging of headphones
We made a shared group research Google Docs so each of us
can work and put all our ideas and research:
(Fig. 1.2) - Week 8, Group research document
This is also a docs of the research on on retro design:
(Fig. 1.3) - Week 8, Research on retro style
Week 8: Mood board, Concept and Ideas
Conclude our final idea:
- Since targeting just 'teenagers' is too general, we finalised the target audience to be more specific which is streetwear styles and direction.
- For the packaging design idea, we ideate together and sketch as a group in class. We plan to make a 2 stacked rigid box style where the headphone is put in a tray, and below that tray is the compartment for the charging cable.
- For the manual book, we plan to make a slot on the cover flap surfact of the rigid box where the manual instructions can be slide off and pulled out
(Fig. 1.4) - Week 8, Moodboard for visual design of
box
(Fig. 1.5) - Week 8, Measurement of our
headphone
Week 8: Logo & ideas sketches:
In week 8 we revised and tried making new logo ideas
for Bass Tech. We also sketches the idea for visual box
design
After we made several ideas and changes for the logo,
we finalised it to have just sharp ends and edges rather
than rounded.
(Fig. 2.1) - Week 8, Group sketches of logos +
finalised logo
(Fig. 2.2) - Week 8, Caitlin's physical sketches
Week 9: Visual Design & Dieline:
(Fig. 3.1) - Week 9, Visual design on box
sketch
For the design of the box, we wanted to go for a
direction with retro vibrant colour gradient with
geometric shapes and patterns that was commonly used in
80s trend. To fit the youth's standard today we wanted
to modernise it and making it towards music and sound
theme. Other than that, we plan to add sound waves as
shape elements too for the magnet flap with a
slogan.
On the front of the box, we picked out 4 important CTAs
and key selling points about the headphone such
as:
- Bluetooth 6.0 wireless connection (latest version)
- Noise cancelling setting or ANC (often found in today's headphones)
- AI translator
- 72 hour battery (long-lasting battery helps boost more sales)
We also added info on which devices are compatible
with the headphones: Phone, Ipod, Tablets.
For the back of the box we want to put more detailed
information and specification of the headphone as well
as a brief brand story of Bass Tech. This will help
users know the function, uses and key features and
what is in the box such as: the charging usb cable and
manual book, and also detailed technical
specifications.
The Magnetic flap of the box, we added the slogan:
"Built for Beats. Born For Vibes" with a sound wave as
a design element and graphic there.
For the picture of our headphone, we were actually
allowed to take from online, but our group wanted to
purely come up with our own photo, so Valerius helped
us do the photoshoot for the headphone and then erased
and edit the clear background on Photoshop:
(Fig. 3.2) - Week 9, Valerius taking photograph for
the headphone + PNG
Here is our visual design progress on
illustrator:
(Fig. 3.3) - Week 9, design progress in
illustrator
(Fig. 3.4) - Week 9, design progress in
illustrator
(Fig. 3.5) - Week 9, design progress in
illustrator
(Fig. 3.6) - Week 9, design progress in
illustrator
Mr Shamsul said to remove the stars and change it
to a sound wave so it have more relationship with
the product. We tried creating different shapes
and elements ideas to put on the design such as
the sound waves and geometric shapes which later
on we will use gaussian blur effect to blend the
gradients together:
(Fig. 3.7) - Week 9, shapes for design
(Fig. 3.8) - Week 9, consultation
notes
After consultation, these are some notes
given by Mr Shamsul. he also told us to remove
unnecessary objects to prevent visual
clutter.
(Fig. 3.9) - Week 9, Revised design progress in
illustrator
Final Outer Box Flap Design PDF:
(Fig. 4.1) - Week 10, final outer flap box
design, PDF
User Manual Booklet & Inner pocket
For our user manual booklet that will be put in
the pocket on the inner flap of the box, Caitlin
helped made the book, and then we printed it on an
A5 paper in black & white. At first we wanted
to put the grey background for the manual, butdue
to printer issues, we ended up with just white,
and it is more cleaner too.
(Fig. 4.2) - Week 10, Dieline for the envelope
pocket
(Fig. 4.3) - Week 10, User Manual booklet
PDF
(Fig. 4.4) - Week 10, Final User
Manual photo
Week 10: Making the box
We revised the final design of the box, did the manual
book and did a mockup for the rigid box to give a better
idea on how the flap will work:
(Fig. 5.1) - Week 10, Box mockup
(Fig. 5.2) - Week 10, Box mockup
(Fig. 5.3) - Week 10, Box mockup
The compiled initial draft dieline below shows our
primary packaging which is the box containing the
headphone itself and the charger layer below the
headphone tray. We also made the dieline for the
secondary rigid box outisde with the magnet which acts
like a flap:
(Fig. 5.4) - Week 10, Initial Die Line drafts
(Fig. 5.5) - Week 10, Diecut draft
Our primary box inside the rigid box size is 23cm x
23cm, which stores the headphone, manual book and
the charger:
(Fig. 5.6) - Week 10, Diecut of primary
inner box
(Fig. 5.7) - Week 10, Diecut template
of box
After finishing our final visual design of the box and
diecut, in week 10, we all went to Mummy Design to
request our order for the rigid box with magnet,
so that we can pick it up in 2 days.
(Fig. 5.8) - Week 10, Printing the box in Mummy
design shop
Assembling the final box:
After Mummy finished printing the box, we pasted
the envelope with the manual together and made the
inner foam tray for the headphone and
cable. The instruction manual was printed in A5 size and
was able to fit into the envelope slot as well in
a very secure spot stick on the wall of the
secondary box flap:
(Fig. 6.1) - Week 10,
Pasting the envelope slot for
the manual book on the box
(Fig. 6.2) - Week 10, Group Assembling
the box
On the final box though, there were slight
printing faults by the printing shop which was
not really a big problem however. The design
was slightly distorted and stretched abit, but
it was still okay and readable.
(Fig. 6.3) - Week 10, Front view of
final box
(Fig. 6.4) - Week 10, Photos of final
box
(Fig. 6.5) - Week 10, Photos of final
box and inside
(Fig. 6.6) - Week 10, Photos of final
box - back side
(Fig. 6.7) - Week 10, Photos of final box -
Collaged
The box is fully made of rigid chip board box material
with the visual design we made printed by the shop (Mummy
Design), and the flap at the bottom was secured with a
round strong magnet.
(Fig. 6.8) - Week 10, Video showcase of our outer finished box
As for the primary packaging, we used foam as the material to secure the headphone inside and the charger, we used high-density foam and we cut it manually to create the shape to fit the headphone and charger in two different layers stacked. The foam couldn't be done by laser cut as it will melt the foam, so we had to cut it manually.
Here's the process and final outcome of the box with the inner foam tray for the Headphone, charger and 2 slot for extra ear muffs:
(Fig. 6.9) - Week 10, Process of manually making the foam (pict by Valerius)
(Fig. 6.10) - Week 10, Inside of finished box with foam tray
(Fig. 6.11) - Week 10, Inside of finished box with foam tray
(Fig. 6.12) - Week 10, finished box photo
Final Box with Headphone inside:
(Fig. 6.14) - Week 10, finished box photo with headphone, cable and ear muffs inside
Final Digital Mockup:
(Fig. 7.1) - Week 10, Mockup Digital Version of
box Visual Design
(Fig. 7.2) - Week 10, Mockup Digital Version of
box Visual Design
(Fig. 7.3) - Week 10, Mockup Digital Version of
box Visual Design
(Fig. 7.4) - Week 10, Mockup Digital Version of
box Visual Design
(Fig. 7.5) - Week 10, Mockup Digital Version of
User Manual
Feedbacks:
Week 8
Specific Feedback -
Mr shamsul said that we have to finalize one specific
target audience from the Teenagers. As a group we
finalised it to doing streetwear direction and a visual
direction of retro/futuristic. We plan to also add
geometric shapes and gradients for the design. Mr shamsul
said the logo shouldn't be too decorative and complicated,
just make it simple but impactful. Sir told us we can add
a small ripple or radio wave icon in the logomark for Bass
Tech so it kind of shows "Music". The font we chose to do
for the logo is more to sharp edges but sir said we can
rearrange the orientation and placement of the letters so
it doesn't just stay in one straight line as we need to
show the feeling of movement and energy, so the texts
should be placed abit more freely.
Week 9
Specific Feedback -
Sir suggested to make the typography in the logo with
sharp edges, later for the elements we need to blur it
out with a gradient and Gaussian blur to appear more
neat and blended, while the shape should represent
music-related elements more. And the last note was to
have consistency with the chosen typeface.
For the systematics of the box, he suggested to have a
half-circle cut at the edge to help lift our layered
packaging between the headphone and the charger, and
to use a foam material for it.
Week 10:
Specific Feedback: Mr shamsul said we can
print and do our final box in Mummy print shop.
Reflections:
Experience:
- Working on the rigid magnet box packaging for the headphone was both challenging and rewarding. Because we also have to do the foam tray as well which we had to do manually since we cannot laser cut it. Our group also took quite a long time to discuss on our visual design, so we kind of had to rush the final box design printing. Our group started with strong creative direction, developing visuals and structural ideas that matched the brand’s identity. However, the production stage became the most difficult part. We faced multiple setbacks with printing shops, especially issues with bleed marks, colour inconsistencies, minor misalignments, and delays in the output. These problems forced us to re-edit files repeatedly and adjust our designs to suit the printers' limitations. Although the process was stressful and time-consuming, it taught us patience. In the end, we managed to complete a fully assembled box that met the requirements and reflected our initial design intentions.
Observations:
- Through this project, I learned how different digital design decisions affect physical outcomes. Small details such as bleed, crop marks, colour profiles (CMYK vs RGB), and paper tolerance can significantly impact the final print. I learnt how to send a proper file format to the printing shop. We also realized how important communication is when working with print vendors. Each printing shop had different equipment capabilities, standards, and workflows, and sometimes their outputs varied even with the same file. Another observation was how teamwork became essential during the problem-solving stages, everyone contributed by double-checking files, revising artwork, and coordinating with the printing shops. These collective efforts helped reduce mistakes and avoid further delays.
Findings:
- This project revealed the importance of production knowledge in packaging design. We discovered that understanding technical specifications early, such as dielines, total bleeds, panel spacing, and magnet box assembly steps, can prevent many issues later. We also found that professional printing requires precision, and even small oversights can lead to noticeable flaws on the physical box. Additionally, this experience highlighted the value of adaptability: our group learned to adjust designs, troubleshoot unexpected issues. Overall, the project strengthened our practical skills in packaging production and increased our confidence in handling real-world design challenges. We also really learnt on addressing the need for secure protection during shipping.
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