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Packaging & Merchandising Design - Final Project

30/11/25 -  4/1/2026 (Week 11 - Week 15)
Anggia Tsani Rachmadiyanti, (0368487)
Packaging & Merchandising Design / MER60104 / Bachelor in Design (Hons) in Creative Media / Taylor's University
Final - Group Project The Merch Drop/ Design Brief #1 Bass Tech Ltd


 Content List: 

  • Instructions & Brief
  • Lecture notes
  • Group progress
  • Final Outcome
  • Feedbacks
  • Reflection

 Module Brief: 


 Project 3 Brief / Instructions: 

After finishing our Project 2 Headphone Box, we had to further expand the brand we chose: "Bass Tech Ltd" by designing a ‘merch drop’ and pitching the concept. The 5 required items for this project are:

One (1) POP (Point-of-Purchase) Display: A freestanding or countertop display designed to hold or showcase your product in a retail environment.

Four (4) Merchandise Items: 
  1. Original branded goods (e.g., apparel, tote bags, tumblers, limited edition collectibles, stationery) that specifically appeal to target audience. Project Workflow & Deliverables
Phase 1: Research & Concepts: 
  • Analyze your Project 2 brand values and packaging aesthetics.
  • Develop 5 concepts that feel like a natural extension of the brand.
  • Goal: Ensure the items are things your target audience would actually buy.
Phase 2: Design & Mock-ups 
  • Design the graphics and structural elements for all 5 items. Create high-quality digital mock-ups. These should be realistic renders that look like professional product photography. Ensure strict visual consistency (colour palette, typography) with your Project 2 packaging. Phase 3: Strategy & Presentation Promotional Strategy: Outline specific channels (Social Media, Influencers, Events) and tactics you will use to launch the merchandise. The Pitch: Prepare a slide deck presentation to "sell" your ideas. You will present your designs and strategy in Week 4.



 Lecture Notes: 

 Progress: 



Group Members:
  1. Anggia Tsani Rachmadiyanti (0368487)
  2. Angelique Svetlana Pekasa (0377365)
  3. Valerius Ethan Wirawan (0372774)
  4. Maria Ashley Sundoko (0372793)
  5. Caitlin Ong Lynn Dee (0343801)

(Fig. 1.2) - Week 8, Group research document

T

Week 11: Research & Sketches

Conclude our final idea:
  • Since targeting just 'teenagers' is too general, we finalised the target audience to be more


 Final Outer Box Flap Design PDF:



User Manual Booklet & Inner pocket

For our u

(Fig. 6.8) - Week 10,  nx

As for the primary packaging, we used foam as the material to secure the headphone inside and the 

Final Digital Mockup:


    Feedbacks:

    Week 11
    Specific Feedback - 

    Mr shamsul s

    Reflections:

    Experience:
    • Worki
    Observations:
    • Thro
    Findings:
    • This p
    SEM:

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